HAPPYBABY

SHINE A LIGHT FINALIST
"HAPPYBABY socially responsible organic baby foods"

HAPPYBABY organic baby foods launched on Mother’s Day 2006 with 5 products in 5 small NYC stores. The business is the brainchild of a social entrepreneur who wanted to make a difference using business, support sustainable agriculture, provide our children with the best start to instill eating habits for a healthy happy life, and simultaneously provid basic nutritional needs for less fortunate children simply trying to survive. Today, the innovative business has 26 products, always organic, formulated with leading pediatricians and nutritionists for optimal nutrition using the best ingredients nature offers, and can be found in over 5,000 stores nationwide with a loyal following.

The company’s ability to innovate is responsible for its great success. They care. HAPPYBABY pioneered a new movement in baby food with a line of sustainable organic home-style meals as an alternative to the processed jarred foods that had not been improved since the 1930’s. They were the first organic baby food to incorporate DHA, the essential fatty acid needed for brain development and used a sustainable vegetarian source. HAPPYBELLIES cereal was the first baby food to use probiotics which defend against the development of food allergies, asthma, and eczema while supporting digestive wellness. Their HAPPYPUFFS were the first organic puffed snack for baby as a low sugar alternative to the artificial products on the market. HAPPYMELTS are the first product to combine pre and probiotics in a truly healthy yogurt snack for tots. Their HAPPYBITES line encourages kids to eat their veggies by sneaking them into familiar flavors. Most recently, the company is the first to use the supergrain, Salba, the planet’s most nutritious grain.

HAPPYBABY has created a tight-knit community of its own with its Community Marketing Specialist Program whose actions positively impact local communities nationwide. These 50 moms support the mission to give babies the very best and work to educate parents about why organic is important for their baby’s delicate immune system, demonstrate how to make fresh foods, and simply get the word out. The global community is impacted in a truly unique way by the company’s very special partnership with the heroic nonprofit, Project Peanut Butter, that works to feed a starving child in Africa for an entire day based on each unit sold by HAPPYBABY!

Customer relationships are paramount to a company that exists to make babies and parents happy. The founding team personally responds to all questions, directs medically related questions to its experts, and really listens to the feedback and suggestions from parents in order to continuously improve. They further believe that being a resource for education and wellness is their duty. HAPPYBABY ‘s philosophy is highlighted in their new book, HAPPYBABY co-authored by revered pediatrician Dr Sears, provides parents with affordable green parenting options to raise their own healthy happy babies in an environmentally friendly way.