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EVOMO INC.

SHINE A LIGHT FINALIST
"Evomo, Little Clothing Brand with a Big Heart"

Story Views: 1156
Business Name: EVOMO INC.
Business City: Glendale
Business State: CA
Business Website: http://www.evomo.com
Type of Business: Apparel & Accessories

Evomo is the biggest little action sports clothing brand created by Bryan Thombs. I noticed there weren't any lifestyle clothing brands for cycling - not like what the skateboard and surf world had. I started Evomo to fill this void and my creativity as a graphic designer and mountain biker. 

As someone who has never started or owned a company its been a tough road in which I continue to learn new things and hope that I can keep Evomo growing even through the current economy. I have become smarter about how Evomo conducts business. I truly have a bootstrapping attitude which uses free social networking sites and my friends to spread the word about Evomo. People are impressed that I am the sole creator and producer of the website, clothing, marketing and graphics!  Its truly something I believe in and have dedicated thousands of hours of my time to build from scratch.

Giving back to the community is definitely hard to do when Evomo is struggling to grow itself.  One of the most profound and important relationships Evomo has created is with The Wounded Warrior Project Soldier Ride, a rehabilitative cycling program for combat-wounded veterans.  Since Evomo doesn't have the cash to donate, we volunteer in the rides and make donations of our time, resources and include literature in all out going Evomo.com clothing orders. The Evomo mountain bike team riders all wear the WWP logo on their jersey.

Evomo works with CORBA, an all-volunteer non-profit organization serving the mountain bicycling community of Los Angeles and Ventura. CORBA helps preserve open space, maintaining public access to public lands, and creating more trail opportunities for all to enjoy. Each year, Evomo makes a small monetary contribution and participates in their annual fall Fat Tire Festival.

A recent involvement is with the one year old SoCal Interscholastic Cycling League which provides a mountain bike riding and racing program for all interested public and private high school teams. Evomo donates items to their big fund raising dinner.

Evomo operates from the customers view. Customers want honesty, transparency and a good product for a fair price. Our sales are down and so we lowered our prices on many things to help encourage people to make a purchase from Evomo and get more for their money. Some simple things include no questions asked refunds and exchanges or when we get behind in shipping orders we offer our customers a refund on shipping fees and thank them for their patience.

Besides making a profit, my goal for Evomo has been to create a an indie clothing brand from scratch that could offer products with a gritty and edgy vibe that would be on par with bigger million dollar companies. 

"Evomo represents the mountain bike culture for all levels of cyclists. We just want to go out have fun and ride," says fellow cyclist Rob Blue, "Getting out on the trails with people who enjoy the sport is key." 
This story was submitted by the small business owner.
Nominated by: bryanthombs