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4 Ways to Use Twitter Lists for Marketing

Friday, November 20, 2009 2:38 PM

From Rohit Bhargava: Ok, so maybe you have a Twitter account set up and have started checking out the site, or maybe you’re still among the ranks of small business owners who haven’t found that compelling reason to get off the sidelines and start trying to use the site. Recently, Twitter launched a new feature that allows users to create lists of people on Twitter … making the site infinitely more useful for users who need Read More

Network-Attached Storage Is the New "Multifunction Printer" for SMBs

Wednesday, November 4, 2009 12:18 PM

From Jon Stokes, Ars Technica: An OPEN Forum exclusive provided by Ars Technica. When multifunction printers were introduced in the early 1990's, they promised way more than they delivered, especially if you were relying on one for a small business. A multifunction fax/copier/scanner/printer was not very good at any of those functions, so its main appeal was that it could do all of those things more cheaply than a collection of separate Read More

Celebrate Your Customers

Thursday, October 29, 2009 11:40 AM

From Mark Stevens, Entrepreneur: An OPEN Forum exclusive provided by CEO of Entrepreneur. Do you ever give your customers a standing ovation? I mean a real flag waving hoopla? Do you make a fuss over them? Do you go over the top in demonstrating that you see them as the royalty of your business? Or do you think it's good enough just to have your invoices printed with 'Thank You' at the bottom? Maybe you send a 'Merry Christmas' email Read More

The Secret Sauce: Leveraging Social Media for Business

Thursday, October 15, 2009 10:17 PM

From Alexis Ohanian, Reddit: An OPEN Forum exclusive provided by Reddit. Social media remains a smart and cost effective way for many businesses to reach out to customers. They’re a great source for open customer communication and marketing. But how can you effectively build trust among customers and at the same time speak to their interest? Good question. Allow me to use my social media site, reddit (a user-generated social Read More